Agent quick reference · Updated Sept. 11, 2026

iPhone 18 Pro & Pro Max — 3-Year TCO Comparison

Total cost of ownership over 36 months, including device, plan, promo credits, and activation fees. Excludes taxes, surcharges, and insurance.

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Consumer Cellular — our offer (50+ plan)

50+ plan · $200 instant discount per phone · $35/mo plan · $10 activation · no trade-in · runs through Nov 1, 2026

$2,270

36-month total · ≈ $63/mo avg

✓ CCI is the best value — no competitor promotion beats our total for this configuration.

Competitor offers — iPhone 18 Pro, 1 line

Cheapest competitor right now: VerizonBase Simplicity — switcher (customer pays full retail price) at $2,280, $10 more than Consumer Cellular.

Verizon

Promotion scenario1 of 4

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Loyalty member (waives $40 activation fee)

$2,280

36-month total

$10 more than CCI over 36 months · approx $0/mo more than CCI

Plan (1 line)
$30/mo
Device credit
None
One-time fees
$0
Est. monthly bill
$30/mo · phone upfront

With Verizon's Base Simplicity, the customer pays the phone's full retail price (either upfront or through financing) — no device credits apply. They'll pay $10 more over 36 months — about $0 more per month than Consumer Cellular. But Consumer Cellular's award-winning customer service makes us the better value.

Requirement: Port in; phone at full retail

Customer pays the phone full retail price (either upfront or through financing) — no device credits.

AT&T

Promotion scenario1 of 9

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$2,535

36-month total

$265 more than CCI over 36 months · approx $7/mo more than CCI

Plan (1 line)
$50/mo
Device credit
−$500 / phone
One-time fees
$35
Est. monthly bill
$69/mo ($50 plan + $19 device)

AT&T's credit requires trading in an eligible phone and 36 months of bill credits. They'll pay $265 more over 36 months — about $7 more per month than Consumer Cellular.

Requirement: iPhone 14+ (except 16e) any condition, or non-Apple valued $130+

Includes $35 activation/upgrade fee per line. Assumes full $10/line AutoPay + paperless discount via bank account or Points Plus Card (debit AutoPay adds $180/line-equivalent over 36 mo). One promo credit per line.

T-Mobile

Promotion scenario1 of 5

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$2,665

36-month total

$395 more than CCI over 36 months · approx $11/mo more than CCI

Plan (1 line)
$60/mo
Device credit
−$730 / phone
One-time fees
$35
Est. monthly bill
$73/mo ($60 plan + $13 device)

T-Mobile's credit is spread across up to 36 bills, plus a $35 connection charge per phone. They'll pay $395 more over 36 months — about $11 more per month than Consumer Cellular.

Requirement: New line + eligible port-in; no trade-in

Includes $35 device connection charge per phone. Plan prices include AutoPay discount. Credits over as many as 36 bills; up to four discounted devices per account.

Terms to mention to every customer

  • Carrier bill-credit offers are not instant discounts. Canceling or losing plan eligibility can stop future credits and leave a device balance due.
  • Verizon Simplicity Pro is a 36-month keep-the-phone scenario. Early upgrade requires paying at least 33% and returning the phone in good condition.
  • Trade-in scenarios require surrendering an eligible phone. Its value is generally included in the promotional credit, not paid separately.
  • Consumer Cellular applies its discount immediately and does not require a trade-in.
  • Always confirm eligibility and the final order summary before quoting a customer.